Branding? Marketing? Re-brand? What’s the point? Why the need? Because your brand is everything. It's how your customers recognize you, and it's also your promise on what you will deliver to them and how. It's YOU (your business, group, etc) in a nutshell, and it's the single most important thing you will want to develop to take your business or project to the next level.
RE-BRAND: RON WALLACE REALTY LTD.
The single largest real estate operation in Colchester County, Ron Wallace Realty Ltd., sold to new owners in 2013. Under new leadership, the owners wanted to ensure their operation was reflective of who they were, and the values they instilled in their business practice. As such, they hired Tanya and her team to lead their re-branding efforts, which included not only the creation of the brand, and the associated marketing plan, but the delivery of promises made relative to the tenant/customer experience within Wallace Living:
“Branding is no easy task. You need to ‘get it right’ the first time and have the corresponding communications and creative plan to back it up so that everyone takes notice. Working with Tanya and her team made this huge feat seem easy. Personable, energetic, creative … you couldn’t ask for a more well-rounded team. Their attention to detail and timely communications leading up to and including the execution of the company’s branding initiative couldn’t have been orchestrated any better.”
- Andrea Johnstone General Manager, Wallace Living